All case studies
Wellness & LifestyleWellness & Lifestyle
Turning a wellness voice into a trusted personal brand
We support Karen Serrano's Instagram growth and content around realistic wellness, clean beauty and low-tox living.
Home With Karen- 5.2M+total views
- 104KInstagram followers
- 31×more monthly views, first month to best month
- Reels + carouselsdaily routines and honest product finds
- Client
- Home With Karen (Karen Serrano)
- Industry
- Wellness, Clean Beauty, Healthy Living
- Platforms
The challenge
The Challenge.
- The wellness niche is full of generic influencer advice.
- Many topics (skincare, low-tox home, self-care) needed one clear voice.
- Product recommendations had to feel honest, not like ads.
Our approach
What We Did.
- 01
Personal positioning
"Realistic wellness" as the core message.
- 02
Relatable Reels
Daily routines and honest product discoveries.
- 03
Clean visual style
Natural imagery that never feels like an ad.
- 04
Trust-based product content
Recommendations framed as personal experience.
Results
What we grew.
| Metric | Before | After |
|---|---|---|
| Followers | 420 | 104K |
| Monthly views | 25K | 780K |
| Total views | 9K | 5.2M+ |
Monthly views
First month25K
Best month780K
Services used
How we did it.
- Personal Branding
- Content Strategy
- Reels
- Visual Design
- Community Engagement
- Product Content