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E-CommerceProduct Marketing

Selling a creative tool through creative content

We launched Calavive's Instagram from scratch and turned the SketchPro engraving pen into scroll-stopping DIY content.

Calavive
  • 1M+total views, Instagram, Facebook and TikTok combined
  • 4.4KInstagram followers
  • 20×more monthly views, first month to best month
  • Shop pathwayevery series leads to the product page
Client
Calavive (SketchPro Cordless Engraving Pen)
Industry
E-Commerce, DIY & Crafts
Platforms
Instagram, Facebook, TikTok
Calavive Reel: the SketchPro pen engraving a personalised gift
Calavive Reel: engraving a plain photo frame to make it personal
Calavive Reel: a DIY upgrade made with the engraving pen
Calavive Reel: showing the engraving pen working on different surfaces
Calavive Reel: a wooden board personalised with an engraved design

The challenge

The Challenge.

  1. A brand-new account with almost no audience.
  2. Crowded DIY tools market where feature posts get ignored.
  3. Social content had to drive Amazon shopping, not just likes.

Our approach

What We Did.

  • 01

    Brand setup

    Profile, look and content direction from scratch.

  • 02

    "Show, don't tell" videos

    Engraving on wood, glass, metal and jewelry.

  • 03

    Gift-idea content

    Personalised gift inspiration for seasonal peaks.

  • 04

    Shop pathway

    Every content series led to the product page.

Results

What we grew.

MetricBeforeAfter
Followers904.4K
Monthly views6K120K
Total views2K1M+
Overall views
1M+ total views, Instagram, Facebook and TikTok combined
Monthly views
First month6K Best month120K

Services used

How we did it.

  • Account Setup
  • Organic Management
  • Product Marketing
  • Graphic Design
  • Short-Form Video
  • Community Growth

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