All case studies
Food & RestaurantLocal Marketing

Turning burgers into Instagram cravings

We built HERD Burger's Instagram with bold food content made for local diners.

HERD Burger
  • 1.5M+total views
  • 15KInstagram followers
  • 26×more monthly views, first month to best month
  • Craving Reelsclose-ups, cheese pulls and behind the grill
Client
HERD Burger
Industry
Restaurant & Hospitality
Platforms
Instagram
HERD post: the Birria Burger 2.0, a stacked burger in front of bold red Birria lettering
HERD Reel cover: brisket fries being served at HERD
HERD post: a stacked burger with melted cheese, crispy bacon and pickles on a sesame bun
HERD post: the Double Beef burger, back and staying, with melted cheese and pulled beef
HERD post: the Salt and Pepper Chicken Burger is back

The challenge

The Challenge.

  1. A very visual, crowded food market.
  2. Nice food photos alone don't bring customers in.
  3. The audience had to be local, not just anyone scrolling.

Our approach

What We Did.

  • 01

    Bold brand look

    Content that matches HERD's straightforward personality.

  • 02

    Craving Reels

    Close-ups, cheese pulls, and behind-the-grill moments.

  • 03

    Menu spotlights

    Signature burgers, combos and shakes.

  • 04

    Local targeting

    Content made for local residents and visitors.

Results

What we grew.

MetricBeforeAfter
Followers23015K
Monthly views10K260K
Total views3.5K1.5M+
Overall views
1.5M+ total views since we started
Monthly views
First month10K Best month260K

Services used

How we did it.

  • Instagram Management
  • Restaurant Content
  • Reels
  • Brand Awareness
  • Local Marketing

Work with SocialEDGE

Want more hungry customers finding you on Instagram?

Book a free strategy call