All case studies
Wellness & LifestyleCommunity Building

Building a wellness community that shows up in real life

We support GLO's Instagram growth and content, turning Pilates socials and breakfast clubs into content that brings the community together.

GLO
  • 4.6M+total views
  • 63KInstagram followers
  • 35×more monthly views, first month to best month
  • Events + lifestylePilates socials, breakfast clubs and guides
Client
GLO
Industry
Women's Wellness & Lifestyle
Platforms
Instagram
GLO Reel cover: iced matcha and coffee side by side, from the matcha or coffee Reel
GLO Reel cover: a butter yellow manicure
GLO Reel cover: a cake at a wellness morning with Hydro Flask
GLO Reel cover: a flower stall, from the POV you followed GLO Reel
GLO Reel cover: an iced drink and pastry on a café table

The challenge

The Challenge.

  1. A market full of wellness influencers.
  2. Events, fitness, beauty and guides needed one clear message.
  3. Followers had to become real community members.

Our approach

What We Did.

  • 01

    Community-first identity

    Modern, warm, approachable brand voice.

  • 02

    Event content

    Highlights and behind-the-scenes from Pilates socials and breakfast clubs.

  • 03

    Lifestyle Reels

    Self-care, wellness discoveries, relatable moments.

  • 04

    Clear CTAs

    Every post pointed to the next event or membership.

Results

What we grew.

MetricBeforeAfter
Followers26063K
Monthly views18K640K
Total views6K4.6M+
Overall views
4.6M+ total views since we started
Monthly views
First month18K Best month640K

Services used

How we did it.

  • Instagram Management
  • Content Strategy
  • Reels
  • Wellness Content
  • Community Development

Work with SocialEDGE

Building a community? Let's grow it together.

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