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LuxuryBrand Building

Making rare colored diamonds shine on Instagram

We shape Gemelody NYC's Instagram growth and content, giving a family jewelry business founded in 1980 a luxury digital identity.

Gemelody NYC
  • 3.3M+total views
  • 26KInstagram followers
  • 43×more monthly views, first month to best month
  • Since 1980family-owned jewelry house
Client
Gemelody NYC, natural fancy colored diamonds and fine jewelry, est. 1980
Industry
Luxury Jewelry
Platforms
Instagram
Gemelody Reel: the spiral ring with a pink diamond on a deep red background
Gemelody Reel: a diamond ring with emerald, pear and marquise stones
Gemelody Reel: a floral diamond ring on a dark, reflective surface
Gemelody Reel: a daisy ring with a yellow diamond center that opens like a bloom
Gemelody Reel: a heart-shaped pendant set with yellow diamonds

The challenge

The Challenge.

  1. A long-established luxury brand needed a digital identity to match.
  2. Competing against big jewelry brands with polished visuals.
  3. Rare colored diamonds needed explaining without losing elegance.

Our approach

What We Did.

  • 01

    Luxury visual identity

    Refined type, rich palette, premium compositions.

  • 02

    Diamond showcases

    Yellow, pink, blue and green stones in close detail.

  • 03

    Education content

    Rarity, color and craftsmanship made simple.

  • 04

    Heritage storytelling

    Family-owned since 1980.

Results

What we grew.

MetricBeforeAfter
Followers31026K
Monthly views12K520K
Total views4K3.3M+
Overall views
3.3M+ total views since we started
Monthly views
First month12K Best month520K

Services used

How we did it.

  • Luxury Brand Development
  • Content Creation
  • Product Marketing
  • Instagram Management
  • Organic Growth

Work with SocialEDGE

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