All case studies
FitnessBrand Building

Building a women's fitness brand on Instagram from the ground up

We created ELVT's Instagram identity and content engine from day one, reaching millions of women who want to get stronger.

ELVT App
  • 18M+total views
  • 36KInstagram followers
  • 197×more monthly views, first month to best month
  • 6.6Mviews on the top Reel
Client
ELVT App, a women's strength, workout and nutrition app
Industry
Fitness / Health App
Platforms
Instagram
Posts published
140
Website
elvtfitapp.com
ELVT Reel: a woman in a pink outfit training shoulders at a cable machine
ELVT Reel cover: a woman holding potatoes, from a Reel about potato nutrition
ELVT Reel cover: a woman in workout clothes introducing the Ultimate Abs program
ELVT Reel cover: a woman doing a core exercise on a mat
ELVT Reel cover: 10 steps to discipline, with a woman in a cap

The challenge

The Challenge.

  1. Almost no audience, in a very crowded women's fitness space.
  2. Workouts, nutrition and challenges had to be explained simply.
  3. Instagram attention had to lead to app interest.

Our approach

What We Did.

  • 01

    Brand identity

    Modern type, neutral palette and a clean, recognisable feed.

  • 02

    Reels engine

    Strong hooks on discipline, strength and mindset topics.

  • 03

    Educational carousels

    Nutrition guides and workout plans made easy to save and share.

  • 04

    Campaigns

    21-Day Booty Band Challenge and Black Friday promotions.

Results

What we grew.

MetricBeforeAfter
Followers18036K
Monthly views40K7.9M
Total views12K18M+
Overall views
18M+ total views since we started
Monthly views
First month40K Best month7.9M

Services used

How we did it.

  • Account Development
  • Brand Strategy
  • Reels Editing
  • Carousel Design
  • Graphic Design
  • Audience Growth

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