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FitnessOrganic Instagram Growth
Scaling a faceless fitness brand to 193K followers
We rebuilt BrickBody's Instagram strategy and turned random viral hits into a repeatable growth engine.
BrickBody- 3.75M+Instagram views in one month
- 180K+new followers in 30 days
- 5.5×more content views
- +95.6%external link taps
- Client
- BrickBody, an animated fitness and strength-training brand with a merch store
- Industry
- Fitness
- Platforms
- Instagram, YouTube, TikTok
- Timeline
- May to June (Instagram focus)
The challenge
The Challenge.
- YouTube content was not performing the same way on Instagram.
- Reach was unpredictable: one video hit 3.4M views, the next only 31K.
- Views were not turning into followers or store traffic.
Our approach
What We Did.
- 01
Instagram-native content
Re-cut YouTube videos for Reels and added fitness carousels.
- 02
Hook testing
Tested openings on every Reel to find what stops the scroll.
- 03
Audience testing
Used non-follower testing to find the topics the right audience loves.
- 04
Community management
Replied, engaged and turned viewers into followers.
Results
What we grew.
| Metric | Before | After |
|---|---|---|
| Content views | 676,511 | 3,757,445 |
| Total followers | 14,203 | 193,729 |
| Follower share of views | 1.0% | 13.8% |
| External link taps | 1,375 | 2,689 |
| Unique viewers | 470,937 | 1,827,554 |
| Total views | 1.1M | 22M+ |
Monthly views
First month676K
Best month3.75M
Services used
How we did it.
- Instagram Management
- Organic Growth Strategy
- Reels Optimization
- Carousels
- Community Management
- Analytics