Service 02
Paid Marketing &
Ad Strategy
Performance media built around decisions, not impressions.
Introduction
Evidence before assumptions.
Social Edge plans, launches and optimizes paid campaigns around clear business objectives. Audience research, creative development, funnel strategy, tracking and performance analysis work together.
Core services
Every decision stays connected.
- Campaign strategy and business goal mapping
- Funnel strategy
- Audience research and segmentation
- Custom, lookalike and retargeting audiences
- Competitor audience research
- Budget allocation
- Creative planning and ad development
- Video creative and copywriting
- English and Bangla ad copy where required
- Campaign and Pixel setup
- Conversion tracking and analytics
- A/B and creative testing
- Landing page alignment
- Weekly review and budget optimization
- Scaling strategy and reporting
Campaign progression
From signal to scale.
- 01Research
- 02Strategy
- 03Creative
- 04Launch
- 05Optimize
- 06Scale
Platforms include Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Google Ads and X where relevant.
Why it matters
Paid marketing performs best when targeting, creative, tracking and landing experiences are treated as one system. Our approach keeps each part connected so campaigns can be measured, refined and scaled with greater clarity.
Turn media into informed decisions.
Connect targeting, creative and measurement around one objective.
Discuss your campaign